Special Report

The Liquification of the Physical World

The hand-in-glove nature of big tech and government relations becomes especially concerning as Zuboff begins to outline the next stage of surveillance capitalism, which she terms “instrumentarian power,” or the ability to modify and manage users behavior directly. With the imperative to improve prediction, it was only a matter of time before companies realized that the most effective way to predict a person’s behavior is to control it.

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